Meet Diaa Allam: the calligrapher behind our stunning new LoveDesign logo
LoveDesign will offer regular interviews and insight with the region's most prominent and upcoming creative minds, taking you deep inside the sizzling hotbed of design that is rising from the desert sand.
Naturally, our new dedicated hub needed to be fitted out with a stunning logo that itself pays tribute to Emirati tradition while absorbing the slick essentials of modern-day design.
Who better, then, than Diaa Allam - the multi-award winning founder of Naht Designs, the UAE's first brand specialising in Arabic calligraphy, fashion and lifestyle.
An urban planner and landscape profession by trade, Diaa's passions lie in his calligraphy and performing live art. He's created sensation works that have adorned the walls of some of Dubai's biggest events, and hosted his own private exhibitions across the region.
His paintings are now in strong demand, and it is our honour that he was willing to be the mind behind our incredible new logo.
Samantha Kane Macdonald, event director at INDEX, said: "The magic that happens when Diaa puts his pen to whatever canvas he has before him is simply mesmerising.
"His use of colour and attention to the fine detail of his works makes them stand out a mile. His ability to make one of the most ancient decorative methods of design seem unquestionably modern is true testament to the talent he has.
"We are absolutely in love with his LoveDesign creation."
Check out some of Diaa's other works below...